Introducing Scaleup Launchpad program's first Swedish company - iMatrics
Tell us more about iMatrics: What is the core idea behind your company, and who are the
people behind it?
iMatrics provides game-changing AI solutions for text and data analytics that enable
publishers to build sustainable digital business models and monetize their content in a digital
world.
We are a spin-off from Linköpings University, with a passionate team striving to support
sustainable and democratic societies. Our expertise lies within IT, Digital Infrastructure, and
Value Creation, but specifically, we have research expertise in Applied Mathematics, AI and
Machine Learning.
The program aims to open new doors to the Finnish and Estonian markets. How familiar are
you with these markets?
Overall we have little experience in these markets. Finland is more familiar as we have had
projects and a few connections there.
Our market research indicates a strong market fit between iMatrics and Estonia and Finland
resp. due in part to the nations' high digital maturity. However, the most interesting part is
that our strength — language-independent text analysis ― truly sets us apart, especially in
smaller and more complicated languages. This edge allows us to create excellent value for
publishers, who have most likely already tried, and been disappointed in the available
English-centered products.
The 10-month program has just begun—what do you hope to achieve during your time in the
program?
Our main goal is to get a good understanding of the markets in Finland and Estonia. As a
Born Global company we can create value for many, but understanding things like culture
and way of doing business is important before making a market entry. We think this program
can help us with that, especially since there is a strong cooperation between the countries
and a local presence. Hopefully, we will have a strong local network and new sales leads at
the end of the project.
Based on the initial introduction, how did the other companies in the program appear to you?
It’s a large pool of interesting and exciting companies, within a wide range of industries. We
strongly believe we can learn a lot from others, even when working in completely different
areas. Additionally, we see opportunities to investigate cross-industry applications, which is
interesting to us.
What are you most looking forward to during your time in the program?
Meeting new people. Expanding our network. Growing as a company.
Want to know more about iMatrics?
Website: www.imatrics.com
LinkedIn: @imatrics
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